Billy Boy

“Runter vom Sofa, rauf aufs Bett!” (Peel yourself off the couch and get to bed!) This was the slogan with which the condom brand BILLY BOY white launched a fitness campaign aimed at making Germans fit for love again. Professional bed fitness workouts were offered in sport studios throughout Germany and there was a four week training plan available for those who preferred to stay at home.

bauchgefühl Haptik produced the complete range of giveaways and promotional items for the campaign.